Product film Edel Ceneva

Client: Edel Group is the world’s first carpet manufacturer with a 100% SBR-free carpet backing: Ceneva®. Ceneva® was officially introduced during Domotex 2014.

The challenge: Show the advantage of using Ceneva® backing with regard to the reduced flammability in a short movie. Making it very suitable for commercial locations such as hotels and office buildings where fire safety is a high priority.